The station has adopted a format that aims at a general audience. Our team of journalists, radio producers and presenters create a variety of programmes to suit almost every taste. PureFM strives to have balanced news reports as far as possible.
We engage our audience through interactive programmes, which in turn create opportunities for targeted advertising. Our internet streams on www.purefm.sc allow the radio to reach audiences beyond the shores of Seychelles. PureFM also has programmes that are tailored for the Seychelles Diaspora, as well as visitors who would wish to remain connected to the islands.
PureFM aims for a quality radio service that is sensitive to the needs and interest of our audience, promotes fairness, good taste and decency, has respect for human dignity and preserves our cultural identity.
PureFM broadcast 24hrs a day, seven days a week and aims at a general audience